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Where does
the money go?

The money here does not come from ads. It comes from sponsors — companies and people who pledge a fixed amount if enough minutes are reclaimed. Nobody pays per view, and a minute is never worth a specific amount of money.

A pledge is paid once its minute goal is reached. Payment costs come off the top, then 76% of what remains goes to the featured project and 24% keeps the operation running.

How an active pledge is split

Pledge committed by the sponsor (incl. VAT)
€1,000.00
Portuguese VAT (IVA, 23%) — paid to the tax authority
−€186.99
Amount after VAT
€813.01
Payment and banking costs (approx. 2%)
−€16.26
Amount after VAT and payment costs
€796.75
To the project (76%)
€605.53
Operations (24%)
€191.22

Example split at today's share. Real payment costs and taxes vary by country and payment method and are always shown as the actual amount in the numbers below.

Yes, sponsor money is taxed

A sponsorship is not a donation. The sponsor gets something in return — their name, logo and one line shown inside the countdown. Under Portuguese rules that counterpart makes it a supply of services, so it is invoiced with VAT (IVA) at the standard rate of 23%, and the VAT is passed straight on to the Portuguese tax authority. A true donation, given with no counterpart at all, sits outside VAT — but that is not what a sponsor pledge here is.

On top of VAT, what is left over after costs is income and falls under Portuguese income tax (IRC for a company, IRS for a person). It is taxed on the profit, not on the amount that is passed on to a project, so money handed to a project is not kept as profit here.

This is how the numbers above are calculated, not tax advice. The exact treatment depends on the legal form behind this project, where the sponsor is based (a sponsor in another EU country with a VAT number is usually reverse-charged, so no Portuguese VAT is added) and on the final accounting. Every real pledge will be shown with the actual invoice and the actual tax paid.

What the operations share pays for

  • Finding sponsors. Reaching companies, writing proposals, and reporting back with participants, reclaimed minutes, referrals and campaign reach.
  • Checking projects. Reviewing every NGO application, verifying registration and accounts, and selecting who gets funded.
  • Running the platform. Hosting, email, payments, accounting, legal, and the work of keeping the numbers honest.
  • Proof. Collecting invoices and transfer receipts and publishing them on this page.

The real numbers so far

Estimated
Pledged by sponsors
€1,000.00
Confirmed received
€0.00
Payment and operating costs
€0.00
Remaining after costs
€0.00
Set aside for projects
€0.00
Kept for operations
€0.00
Already transferred to projects
€0.00

Community totals

30

Minutes

9

People

€0.00

Allocated

Totals include demo baseline numbers while the platform is in development.

Transfers

Nothing transferred yet.

We do not claim that 100% goes to the project, and no single minute is worth a set amount of money. A pledge only becomes real money once its minute goal is reached and the sponsor pays. Numbers move from pledged to received to transferred, with proof, as that happens. Sponsors pay from marketing budgets only — never from SDG, ESG or CSR funds.

Project history →